Human Research?

I study subjective human experience. I do qualitative research in which my humanity is the instrument of inquiry. I think about modes of research that embrace the humanity of experience.

My research work is in the field of commerce, an arena which often pretends to objectivity and aspires to automation, yet remains thoroughly human. I’m exploring the opportunities that arise from that tension.

The Shameful Last Citadel Of Our Humanity
Jonathan Cook Jonathan Cook

The Shameful Last Citadel Of Our Humanity

One of the flaws of emotion-detecting software run on AI platforms is that it's constructed around the assumption that emotion is a definable thing that exists as a simple, identifiable condition. Emotion as we live it, in contrast, is often unclear, expressed in questions as much as statements.

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Keep Emotion Out Of The Blender
Jonathan Cook Jonathan Cook

Keep Emotion Out Of The Blender

Being grounded is about forming a personal connection, in a context that's individually authentic. Trying to be grounded in a way that other people are grounded would completely miss the point.

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The Future Remains Human
Jonathan Cook Jonathan Cook

The Future Remains Human

Given the failures of past digital technologies to fulfill pro-social promises, many suspect that generative artificial intelligence will not generate more intelligence.

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In My Line Of Work
Jonathan Cook Jonathan Cook

In My Line Of Work

Generative AI tempts us to give in to the fear that we ourselves are wrong, that our humanity is a defect. What if our value is held within our imperfections?

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The Ecology of Artificial Intelligence
Jonathan Cook Jonathan Cook

The Ecology of Artificial Intelligence

Artificial intelligence occupies an ecological niche similar to dandelions that scatter their seeds indifferently into the wind. In these times of inhumanity, try instead to be a whale.

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