Human Research?
I study subjective human experience. I do qualitative research in which my humanity is the instrument of inquiry. I think about modes of research that embrace the humanity of experience.
My research work is in the field of commerce, an arena which often pretends to objectivity and aspires to automation, yet remains thoroughly human. Iām exploring the opportunities that arise from that tension.

The Emotion At Work That Leads Humans To Hallucinate AI Productivity
The findings of a newly released study show that people who regularly use generative AI tools can have dramatically exaggerated perceptions of the ability of generative AI to speed up their work.

The Shameful Last Citadel Of Our Humanity
One of the flaws of emotion-detecting software run on AI platforms is that it's constructed around the assumption that emotion is a definable thing that exists as a simple, identifiable condition. Emotion as we live it, in contrast, is often unclear, expressed in questions as much as statements.

A Flowchart Of The Ethics Of Generative AI
We are no longer within the enchanting initial blush of generative AI. Now is the time to take the ethics of generative AI seriously.

Keep Emotion Out Of The Blender
Being grounded is about forming a personal connection, in a context that's individually authentic. Trying to be grounded in a way that other people are grounded would completely miss the point.

The Future Remains Human
Given the failures of past digital technologies to fulfill pro-social promises, many suspect that generative artificial intelligence will not generate more intelligence.

In My Line Of Work
Generative AI tempts us to give in to the fear that we ourselves are wrong, that our humanity is a defect. What if our value is held within our imperfections?

The Exercise Of Human Market Research
Market research is a form of exercise. As with all exercise, there are no shortcuts.

Into The Weeds of Artificial Intelligence
The rapid reproductive rate of generative AI fosters the ecology of weeds in our society.

The Ecology of Artificial Intelligence
Artificial intelligence occupies an ecological niche similar to dandelions that scatter their seeds indifferently into the wind. In these times of inhumanity, try instead to be a whale.

Ritual and the Architecture of Isolation
What is at risk as we lose our way inside the broken liminal pathways of shared space?