Human Research?

I study subjective human experience. I do qualitative research in which my humanity is the instrument of inquiry. I think about modes of research that embrace the humanity of experience.

My research work is in the field of commerce, an arena which often pretends to objectivity and aspires to automation, yet remains thoroughly human. I’m exploring the opportunities that arise from that tension.

Jonathan Cook 7/14/25 Jonathan Cook 7/14/25

The Emotion At Work That Leads Humans To Hallucinate AI Productivity

The findings of a newly released study show that people who regularly use generative AI tools can have dramatically exaggerated perceptions of the ability of generative AI to speed up their work.

Jonathan Cook 6/9/25 Jonathan Cook 6/9/25

A Flowchart Of The Ethics Of Generative AI

We are no longer within the enchanting initial blush of generative AI. Now is the time to take the ethics of generative AI seriously.

Jonathan Cook 5/27/25 Jonathan Cook 5/27/25

In My Line Of Work

Generative AI tempts us to give in to the fear that we ourselves are wrong, that our humanity is a defect. What if our value is held within our imperfections?

Jonathan Cook 5/22/25 Jonathan Cook 5/22/25

The Exercise Of Human Market Research

Market research is a form of exercise. As with all exercise, there are no shortcuts.

Jonathan Cook 8/7/24 Jonathan Cook 8/7/24

Into The Weeds of Artificial Intelligence

The rapid reproductive rate of generative AI fosters the ecology of weeds in our society.