Human Research?

I study subjective human experience. I do qualitative research in which my humanity is the instrument of inquiry. I think about modes of research that embrace the humanity of experience.

My research work is in the field of commerce, an arena which often pretends to objectivity and aspires to automation, yet remains thoroughly human. I’m exploring the opportunities that arise from that tension.

Jonathan Cook 6/4/25 Jonathan Cook 6/4/25

Keep Emotion Out Of The Blender

Being grounded is about forming a personal connection, in a context that's individually authentic. Trying to be grounded in a way that other people are grounded would completely miss the point.

Jonathan Cook 8/7/24 Jonathan Cook 8/7/24

Into The Weeds of Artificial Intelligence

The rapid reproductive rate of generative AI fosters the ecology of weeds in our society.

Jonathan Cook 8/17/23 Jonathan Cook 8/17/23

The Ecology of Artificial Intelligence

Artificial intelligence occupies an ecological niche similar to dandelions that scatter their seeds indifferently into the wind. In these times of inhumanity, try instead to be a whale.