Human Research?

I study subjective human experience. I do qualitative research in which my humanity is the instrument of inquiry. I think about modes of research that embrace the humanity of experience.

My research work is in the field of commerce, an arena which often pretends to objectivity and aspires to automation, yet remains thoroughly human. I’m exploring the opportunities that arise from that tension.

Keep Emotion Out Of The Blender
Jonathan Cook Jonathan Cook

Keep Emotion Out Of The Blender

Being grounded is about forming a personal connection, in a context that's individually authentic. Trying to be grounded in a way that other people are grounded would completely miss the point.

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The Ecology of Artificial Intelligence
Jonathan Cook Jonathan Cook

The Ecology of Artificial Intelligence

Artificial intelligence occupies an ecological niche similar to dandelions that scatter their seeds indifferently into the wind. In these times of inhumanity, try instead to be a whale.

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